Broberg & Ridderstråle

Regardless of the assignment, Mats Broberg & Johan Ridderstråle intend to create an emotional connection to what is being created. Their inspiration comes from everyday life and is most oftenly characterized by a humorous twist.

A unique detail is added to a classic form, giving it a new identity that stands out. A piece of metal becomes a roller curtain, a crow’s foot turns into a table leg, and so on. Mats & Johan play with the idea of what is considered normal and everyday. However, it is not all about having fun– they are both disciplined when needed. Regarding their working relationship, they say the following: “It works perfectly. If one of us has a bizarre idea (usually Mats), it is up to the other (usually Johan) to make the idea visable.”